Slow riding on beach cruisers, sunrise surf sessions, beach bonfires, and salting the kitchen floor for epic Limbo parties....welcome to Sullivan's Island, SC. GOLDBUG owner/designer and NC native Ashley Reid Martin moved to Sullivan's in 2005, not long after earning her MFA in Fashion Design from SCAD and a stint in NYC. Martin immediately fell in love with the relaxed, soul nourishing lifestyle of island living and knew she had found her place. No surprise that just a few years later, she also fell in love with an island boy, whom she married and now shares two kids with.

The island life/surf culture, along with global travel (Kenya, Indonesia, Western Samoa, and Hawaii) has shaped Martin's vision and inspired her to create jewelry that sparks joy and radiates effortless beauty. Imperfections are celebrated as the mark of objects made with love and care, one at a time, by hand. Inherently modern, yet inspired by the primitive, GOLDBUG speaks to a curated but carefree lifestyle, where understated mingles with whimsical and nothing takes itself too seriously.

All jewelry is designed and hand made in the SC lowcountry by Martin herself.